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Who We Are

Stories That Celebrate Culture. Heroes That Inspire the Future.

Stories That Celebrate Culture. Heroes That Inspire the Future.

Stories That Celebrate Culture. Heroes That Inspire the Future.

Balisong Media is an independent entertainment company creating original comics, children’s books, educational resources, collectibles, and future multimedia experiences inspired by Filipino history, mythology, folklore, culture, and values.


We believe representation should do more 

than place familiar faces on a page.


It should help people recognize 

that their stories matter.


That their history belongs in the center of the frame.

That their culture can inspire extraordinary worlds.

And that the next great hero might look like them.

Why Balisong MediaExists

Stories That Celebrate Culture. Heroes That Inspire the Future.

Stories That Celebrate Culture. Heroes That Inspire the Future.

I grew up loving superheroes.

I believed in what they represented: courage, 

sacrifice, hope, responsibility, and the idea that 

one person could make a difference.


But I rarely saw Filipino people, families, 

history, mythology, humor, or values reflected 

in the stories that inspired me.


Balisong Media was created to help change that.

Not by placing Filipino characters into 

borrowed worlds, but by building an 

original universe rooted in who we are.


The Heroes of Balisong are love letters to the Philippines—its people, landscapes, traditions, creativity, resilience, and extraordinary spirit.


But these stories are also invitations.


You do not have to be Filipino to enter this world.


You only need to believe that courage, compassion, loyalty, hope, wonder, remembrance, resilience, 

and redemption still matter.

Why the Name Balisong?

Why the Name Balisong?

Why the Name Balisong?

The balisong is one of the most recognizable 

symbols of Filipino craftsmanship.


Its strength does not come from a single piece.

It comes from separate elements designed to move together with precision, balance, 

discipline, and purpose.


That idea reflects the heart of our heroes.

They come from different eras, regions, backgrounds, and experiences. Each carries unique strengths, wounds, beliefs, and responsibilities.


Alone, they are powerful.

Together, they become something greater.


For us, the balisong is not a symbol of violence.

It is a symbol of ingenuity, transformation, unity, 

and Filipino craftsmanship.

Our mission

Why the Name Balisong?

Why the Name Balisong?

Balisong Media exists to promote Filipino culture and community across the world in an uplifting, inspirational, and transformative way.

Through storytelling, art, education, 

and entertainment, we aim to:


  • Create meaningful Filipino-centered representation 
  • Introduce audiences to Filipino history, mythology, and culture 
  • Inspire courage, compassion, service, and heroism 
  • Support future artists, writers, educators, and creators 
  • Build stories that connect generations and communities 
  • Create opportunities for Filipino talent and collaboration 


We are building more than a comic-book company.

We are building a world of stories that can grow 

across comics, books, animation, games, toys, education, and experiences.

MEET THE founder

lee troxell

Lee Troxell is a Filipino-American educator, artist, 

graphic designer, storyteller, and founder of Balisong Media.


With more than three decades of professional experience in advertising, graphic design, illustration, production, and creative communication, Lee has devoted much of his career to helping young artists discover their voices and understand the responsibility that comes with creative work.


He teaches Digital Design and prepares students for careers in visual communication, advertising, illustration, animation, photography, video, and emerging creative technologies.


Lee also serves as National Chairman of the SkillsUSA Advertising Design Technical Committee and as a WorldSkillsUSA Technical Expert for Graphic Design.


Balisong Media brings together the values that have shaped his life:

Creativity.

Education.

Service.

Filipino identity.

Representation.

Community.

And the belief that stories can transform the way people see themselves—

and one another.

Promoting Filipino culture and community across the world through stories that entertain, educate, inspire, and empower.


Copyright © 2026 Balisong Media - All Rights Reserved.

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